Web Design & Web Development

Iznajmi čamac

Year

2023


Role

Idea Development



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About project

Last year, I conceptualized and brought to life "Iznajmi čamac", a project dedicated to simplifying boat rentals on rivers spanning Belgrade, Novi Sad, and beyond in Serbia.

Grounded in SEO best practices, the website is tailored for effortless user navigation and streamlined communication with the array of services available.

UX Research

Before commencing the design phase, I conducted in-depth user experience research. I analyzed the needs of users from various target groups – from water recreation enthusiasts to those looking to organize special events. These research findings laid the foundation for the site's structure and functionalities that are most crucial for users.

About user

  • Marina Ivić
  • Female
  • 30 years old
  • Employed

Challenges

  • Limited time for planning but desires a hassle-free boat rental process
  • Seeks diverse options that cater to different preferences and group sizes
  • Values clear communication and straightforward navigation on the platform

Interestests

  • Enjoys recreational activities and relaxation on the water
  • Balances work responsibilities and values leisure time

Preferred Features

  • Transparent prices
  • Clear descriptions and visuals of available boats
  • Responsive customer support for any queries
  • User-friendly platform with an intuitive interface

Goals

  • Rent a boat, speedboat, yacht, or catamaran for special occasions
  • Arrange memorable events like birthdays, bachelorette parties and corporate celebrations
  • Find a convenient and enjoyable escape on the water after work or during weekends

About user

  • Stevan Majić
  • Male
  • 42 years old
  • Employed

Challenges

  • Balancing a demanding job limits the time available for recreational activities
  • Seeks streamlined processes to save time in organizing water sports adventures.
  • Enjoys water sports as a way to unwind and stay active during leisure time

Interestests

  • Has a genuine love for various water-based activities, such water skiing
  • Enjoys being outdoors and surrounded by nature while engaging in water sports

Preferred Features

  • Values a website that is easy to navigate, ensuring a smooth and efficient user experience
  • Prefers a platform that allows for swift and hassle-free boat rentals
  • Looks for comprehensive details about the boats available, including specifications and rental terms

Goals

  • Aims to find a website that provides a straightforward process for renting boats without unnecessary complications
  • Seeks information on recommended boating locations and hidden gems for water sports activities
  • Intends to make the most of his limited free time by easily organizing and enjoying water adventures

Information architecture

Discover the structured layout that ensures seamless navigation and accessibility for a user-friendly experience.

The final result

After analyzing user behavior, their needs, keyword analysis, and crafting the site map, we obtained a design that provides users with a pleasant browsing experience, easy access to all information, and seamless navigation throughout the site.

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Thank you for your attention

If you're interested in collaboration or simply want to commend my work, feel free to reach out. I welcome any opportunity to connect!

Contact me